Rix Group
2011
Art Direction, Design
The Rix Group have been established in the Humber area for over 140 years. With new developments in the region's renewable energy sector, Rix sought to promote their unique position as having one of the areas largest and most diverse range of companies.
- The Rix Group have been established in the Humber area for over 140 years. With new developments in the region's renewable energy sector, Rix sought to promote their unique position as having one of the areas largest and most diverse range of companies.
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Carcharodon are a team of independent consultants who offer a wide range of business improvement services. Each team member has expert knowledge in specific sectors and provides training internationally - several members are also published authors. Due to a number of recent high profile client wins, Carcharodon wished to re-examine their brand image and re-present themselves more credibly. A simple, but sophisticated identity was established in line with their new direction. White foiled, duplexed colorplan business cards made for a memorable first impression, while the effect was continued throughout brochures and stationery materials.Branding, Creative Direction2012 -
Brand identity design and repositioning for a high end plastics thermoforming company. Plas-Tech are specialist manufacturers of engineered vacuum formed plastic components. Based in Yorkshire in a state-of-the-art 4.5 acre facility, their work is to the highest technical standards. Abstracted photography, high end materials and processes and a minimal aesthetic helped to establish credibility within the marketplace.Art Direction, Branding2011 -
Brand identity design and name creation for a new range of eco bike products. Halfords needed a range of eco friendly cleaners and lubricants for the bicycle market. They invited Weldtite, the UK’s leading bike maintenance company, to develop a new eco range – and they in turn called upon Strawberry to produce the name, brand and product design. Packaging was minimised where possible and research and testing was undertaken to ensure the most environmentally friendly processes and substrates were used. All claims were supported by documented evidence and research carried out to ensure that all formulations had excellent “green” credentials and performed to the highest standards.Art Direction, Branding2011 -
A4e wanted a low-cost, high impact solution to encourage the long term unemployed on incapacity benefit to find work. Working from an already existing government incentive, and after a period of focus group research, this ‘below the surface’ concept was the chosen route of six. The concept used ambient media and guerilla advertising techniques to ensure the maximum impact possible to engage this notoriously difficult target audience. The campaign used memorable ‘double take’ style advertising and art direction to fool the viewer that the message was ‘below the surface’. Below are also a selection of other concepts proposed as part of the consultation process.Advertising, Ambient2010 -
Now that England are out, who are you going to support? Design company self-promotion tie-in with Euro 2008. A tongue-in-cheek website and game to raise the profile and showcase the expertise of Deviate. Existing and prospective clients received a special direct mail, including Romanian football scarf, to rally support for the tournaments’ underdogs. The website featured fact files on Romanian culture and history and encouraged participation with a user-generated content competition. The campaign not only picked up the Yorkshire Cream Award for best promotion, but also received a plug by Chris Moyles on his Radio 1 Breakfast Show.Art Direction, Integrated2011 -
Extracts from a proposal document prepared for Little Chef pitching the concept of a restaurant locator app called ‘Little Scout’. The app used offer codes to entice customers with the very latest deals.Mobile, Web, App2011 -
New name and brand identity for two business performance consultants and event speakers. Elizabeth and Jean wished to establish credibility within the marketplace and have a clear differentiation from ‘life coaching’. The main distinction between themselves and competitors was their partnership - there was two of them. The ampersand became the central device within the logotype and the themes of ‘duality’ and partnership are playfully evoked through word and design. Both business cards are always presented together within a single sleeve, and letterhead and compliments slip both include a corner fold with a reveal.Art Direction, Branding2010 -
‘The Northern Way’ was the name chosen for Northern Foods’ internal CSR campaign. Using playful characters and witty two-handers the campaign voiced a concise, serious message. Content and tone was intended to be entertaining and informative whilst being careful not to lecture or to be intrusive. The rollout included a company intranet site, posters, sticker vinyls, flyers, heat sensitive vending cups, and guidelines for use.Branding, Design2010 -
Direct mailer to announce the launch of a new website for Improve. The brochure design mimicked a laptop, with screenshots of the new site appearing as if on screen and relevant copy appearing on objects on and around the keyboard area.Design, Illustration2010 -
Pinnacle offer a full range of housing management, maintenance, environmental, facilities management and consulting services. This is the story of Pinnacle Public Services Group told by its customers, clients and staff in their own words.Design, Print2011 -
Annual Review document for the Sector Skills Council for the Food and Drink Manufacturing Industry in the UK. The emphasis was on 'achievements'. We chose to illustrate the personal sense of achievement felt by employees. Photography featured staff in and around the workplace, proudly displaying boards with messages of achievement.Art Direction, Design2011 -
Rebrand and packaging for an environmentally friendly cleaning range. Not only are these products more effective but they're also cheaper than other leading cleaners. The challenge was to overcome the general perception of 'eco' as less effective, as well communicating the brands green credentials.Art Direction, Branding2011 -
A self promotional calendar sent out to existing and prospective clients featuring the company's best work and quotes from clients.Art Direction, Design2011 -
Branding and literature for a new £15 million Beal Homes marina development in Lincoln.Branding2011